We have worked with national holiday park operator Haulfryn Group for a number of years, and for this redesign of their web presence, we needed to unify not just the look, but also all of the content from 100s of domains down to just 4 websites.

For the website design, we created a unified corporate style for the group, but one that also gave each site its own feel that would connect with its unique target market. The new designs feature stunning photography to show off the parks, as well as an improved call-to-action feature to help raise conversion rates.

In the back-end, we built a custom content management system (CMS) that manages all of the content, images and metrics for the 4 domains in a single place.

Working closely with Haulfryn, we were able to get buy-in and approval of the new design directions across a diverse group and launch the sites in time for the busy holiday booking season.